O antes e o depois:

Feminilidade, classe e raça na revista Plástica e Beleza*

Thaïs Machado-Borges


The present article analyzes how women and cosmetic surgery are represented in a Brazilian magazine called Plastica e Beleza [Plastic Surgery and Beauty]. This monthly magazine is specialized, as its name indicates, in bodily aesthetics, and it addresses mostly a female audience. Situated within an anthropological analysis of media, the present article investigates how discourses about bodily aesthetics produce and reproduce certain representations of gender, class, and race that can be found in contemporary Brazil. It is argued that cosmetic surgery’s “before and after” reflects the here and now of the Brazilian social body.


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