%0 Journal Article %A Luciana Rosar Fornazari Klanovicz %T Homens em evidência %B Corpos masculinos na revista O Cruzeiro (1946–1955) %D 2010 %R 10.1353/lbr.2010.0014 %J Luso-Brazilian Review %P 163-177 %V 47 %N 2 %X This article discusses the images of male bodies published by the Brazilian magazine O Cruzeiro between 1946 and 1955. Rather peculiar bodies were shown in specific relations which have reshaped habits and attitudes into an entirely new dimension. Such images show a longing for modernity, a modernity which is marked by North-American consumption ideals – the American Way of Life, implemented in Brazil after the 1940s. Such consumption made spaces and habits more modern, through the promotion of a seductive image arsenal designed to broaden the action fields of both women and men, but at the same time reinforcing space limits and stereotypes of what was considered “masculine” or “ feminine.” %U https://lbr.uwpress.org/content/wplbr/47/2/163.full.pdf