TY - JOUR T1 - Homens em evidência JF - Luso-Brazilian Review JO - Luso-Braz Rev SP - 163 LP - 177 DO - 10.1353/lbr.2010.0014 VL - 47 IS - 2 AU - Luciana Rosar Fornazari Klanovicz Y1 - 2010/12/01 UR - http://lbr.uwpress.org/content/47/2/163.abstract N2 - This article discusses the images of male bodies published by the Brazilian magazine O Cruzeiro between 1946 and 1955. Rather peculiar bodies were shown in specific relations which have reshaped habits and attitudes into an entirely new dimension. Such images show a longing for modernity, a modernity which is marked by North-American consumption ideals – the American Way of Life, implemented in Brazil after the 1940s. Such consumption made spaces and habits more modern, through the promotion of a seductive image arsenal designed to broaden the action fields of both women and men, but at the same time reinforcing space limits and stereotypes of what was considered “masculine” or “ feminine.” ER -